Last updated: July 28, 2026
Absolute Endurance respects your privacy and is committed to protecting the personal information you provide when visiting our website, communicating with us, purchasing a product, or receiving coaching services.
This Privacy Policy explains what information we collect, how we use it, when we may disclose it, and the choices and privacy rights available to you.
For purposes of this Privacy Policy, “Absolute Endurance,” “we,” “us,” and “our” refer to Absolute Endurance
Our website is:
Home
The “Website” includes the website and any pages, forms, online services, or features offered through it.
“You” and “your” refer to the individual accessing the Website, contacting us, purchasing a product or service, or participating in our coaching services.
The information we collect depends on how you interact with Absolute Endurance.
Information You Provide Directly
We may collect information you voluntarily provide, including:
When you inquire about, purchase, or participate in coaching services, you may voluntarily provide information such as:
We use this information to evaluate your coaching needs, prepare and adjust training plans, review performance, communicate with you, and provide the coaching services you request.
Absolute Endurance is not a healthcare provider, and our coaching services are not a substitute for professional medical advice, diagnosis, or treatment.
Please do not provide medical records, Social Security numbers, government identification numbers, health-insurance information, or other sensitive information that we have not specifically requested.
Payment and Transaction Information
When you purchase a product or service, payment information may be collected directly by a third-party payment processor, such as Square or another payment provider.
The payment provider may collect:
Absolute Endurance does not receive or store complete payment-card numbers.
We may receive limited transaction information, such as your name, contact information, amount paid, payment status, product or service purchased, and transaction date.
Information Collected Automatically
When you use the Website, we and our service providers may automatically collect information such as:
This information may be collected through cookies, pixels, tags, scripts, local storage, server logs, and similar technologies.
We may use personal information to:
We use cookies and similar technologies to operate the Website, remember preferences, analyze Website usage, and measure advertising performance.
Cookies are small files stored on your browser or device. Some cookies remain until they expire or are deleted, while others are removed when you close your browser.
We may use the following categories of technologies.
Essential Technologies
Essential technologies are necessary for the Website to function properly. They may be used to:
These technologies generally cannot be disabled through our privacy controls because the Website may not work correctly without them.
Analytics Technologies
We use analytics technologies to understand:
We use Google Analytics with Google Consent Mode.
Google Analytics may continue to operate after you opt out of analytics cookies. When analytics storage is denied, Google Analytics is configured not to place or read analytics cookies or use persistent analytics identifiers on your device.
In this restricted mode, Google may receive limited, cookieless information about Website activity. This may include general event, device, timestamp, page, referral, and consent-status information.
Google may use these limited signals for aggregated reporting, statistical modeling, fraud prevention, security, and basic measurement.
Advertising Technologies
Advertising technologies may help us:
You may manage available analytics and advertising technologies through the privacy controls displayed on the Website.
Depending on the available options, you may be able to permit or decline analytics cookies separately from:
Declining analytics cookies does not completely stop Google Analytics from operating.
Google Consent Mode allows Google Analytics to send limited, cookieless measurement signals when analytics storage is denied. These signals do not use analytics cookies or persistent analytics identifiers stored on your device.
Declining advertising technologies restricts applicable advertising storage, personalized advertising, advertising-related user data, and audience-building activities under our control.
Your preferences may be stored in your browser. Choices are often browser- and device-specific. You may need to repeat your selection:
Disabling certain technologies may affect Website features, advertising measurement, or the personalization of advertisements.
We use Google Analytics 4, an analytics service provided by Google LLC, to understand how visitors find and interact with our Website.
When analytics storage is permitted, Google Analytics may use cookies or similar identifiers and process information such as:
We use this information to measure Website traffic, evaluate content, identify usage trends, troubleshoot Website performance, and improve our Website and services.
Google Analytics After an Opt-Out
We use Google Consent Mode. If you decline analytics cookies, Google Analytics may continue to send limited, cookieless measurement signals.
When analytics storage is denied:
Opting out of analytics cookies limits how Google Analytics collects, stores, and connects information, but it may not prevent all communication between the Website and Google Analytics.
Google Analytics is not intended to receive information that directly identifies you.
We do not knowingly send detailed workout files, private coaching communications, complete payment information, or sensitive health information to Google Analytics.
Google may process information according to its own privacy policies, contractual terms, and applicable data-protection settings.
You may manage analytics technologies through the privacy controls available on our Website. Google may also provide browser-level and account-level privacy controls.
We use Google Ads and related Google technologies to advertise Absolute Endurance and measure campaign performance.
Google Ads technologies may help us determine whether someone:
Depending on your privacy selections and our configuration, Google may process:
We may use Google Ads conversion tracking to measure advertising results.
We may also use audience or remarketing features when permitted by your privacy selections and applicable law.
We do not knowingly send detailed workout records, private coaching communications, complete payment-card information, or sensitive health information to Google Ads for targeted advertising.
Google Consent Mode
We use Google Consent Mode to communicate applicable privacy selections to Google technologies.
Separate consent settings may control:
When advertising consent is denied, we configure applicable Google consent settings to restrict:
Google may still receive limited, cookieless information for basic conversion measurement, aggregated reporting, statistical modeling, security, or fraud prevention.
This restricted measurement does not mean that advertising cookies, personalized advertising, or audience-building activities have been permitted.
We use advertising services provided by Meta Platforms, Inc., which may include the Meta Pixel.
The Meta Pixel helps us measure and improve advertising presented through Facebook, Instagram, and other Meta services.
Depending on your privacy choices and our configuration, the Meta Pixel may collect or receive information about:
Meta may use information received through its technologies to provide:
If you use Facebook, Instagram, or another Meta service, Meta may be able to associate Website activity with information connected to your Meta account, depending on your settings and Meta’s practices.
We do not knowingly send detailed workout files, private coaching communications, complete payment information, or sensitive health information to Meta for targeted advertising.
You may manage Meta advertising technologies through the privacy controls available on our Website.
You may also manage advertising preferences through your Facebook or Instagram account settings.
We may use your email address to:
We may use an email service provider, such as Postmark or another provider, to send and deliver email communications.
Email providers may process information such as:
You may unsubscribe from promotional emails by following the unsubscribe instructions included in the message.
You may still receive nonpromotional communications related to active services, transactions, security, or legal matters.
We may use third-party services to operate our business and provide coaching services.
These may include:
Information you provide directly to a third-party platform is also subject to that provider’s privacy policy and terms.
Connecting or sharing information from a training platform with Absolute Endurance does not transfer ownership or control of that third-party platform to us.
We may disclose personal information to the following categories of recipients.
Service Providers and Contractors
We may disclose information to vendors that help us:
These providers may process information for the services they provide to us, subject to their contracts and legal obligations.
Advertising and Analytics Providers
We may disclose or make limited information available to Google, Meta, and other analytics or advertising providers through cookies, pixels, tags, consent signals, and similar technologies.
Some of these disclosures may be considered a sale, sharing, cross-context behavioral advertising, or targeted advertising under certain state privacy laws, even when no money is exchanged.
Professional Advisers
We may disclose information to accountants, attorneys, insurers, consultants, and other professional advisers when reasonably necessary.
Legal and Safety Requirements
We may disclose information when we reasonably believe it is necessary to:
Comply with a law, regulation, court order, subpoena, or legal process
Respond to a valid request from a government authority
Protect the rights, property, or safety of Absolute Endurance, our clients, or others
Detect or prevent fraud, abuse, security incidents, or unlawful activity
Enforce our contracts or policies
Establish, exercise, or defend legal claims
Business Transfers
Information may be disclosed or transferred as part of a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other business transaction.
At Your Direction
We may disclose information when you direct us to do so or provide your consent.
Absolute Endurance does not sell personal information for monetary compensation.
Some state privacy laws broadly define “sale” or “sharing” to include making information available to advertising providers through cookies, pixels, tags, or similar technologies.
These activities may be classified as:
The categories of information potentially involved in these advertising activities may include:
Recipients may include advertising providers such as Google and Meta.
Where required by applicable law, you may opt out by using the Do Not Sell or Share My Personal Information link or the privacy controls available on the Website.
When you submit an applicable opt-out request, we take reasonable steps to restrict advertising technologies under our control from using information for:
An advertising opt-out does not necessarily stop all communication with Google.
Google Consent Mode may permit limited, cookieless analytics or conversion signals for aggregated measurement, statistical modeling, fraud prevention, security, and basic reporting.
These restricted signals do not indicate that advertising cookies or personalized advertising have been permitted.
Your opt-out selection may apply only to the browser and device from which it was submitted.
Some browsers and browser extensions transmit privacy preference signals.
Global Privacy Control
Global Privacy Control, commonly called GPC, is a browser-based opt-out preference signal.
Where required by applicable law, we treat a qualifying GPC signal as a request to opt out of the sale or sharing of personal information for the browser or device transmitting the signal.
A GPC signal may not apply to information associated with a different browser, device, or account.
Traditional Do Not Track Signals
Traditional “Do Not Track” signals are not necessarily the same as legally recognized opt-out preference signals.
Because no universally accepted standard currently governs traditional Do Not Track signals, the Website may not respond to them unless required by applicable law.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
We may retain transaction, tax, contract, and business records for longer periods when required or reasonably necessary.
Aggregated or de-identified information may be retained for research, statistical, analytical, or business purposes where permitted by law.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
These safeguards may include:
No method of transmitting or storing information is completely secure.
We cannot guarantee that information will never be accessed, disclosed, altered, lost, or destroyed.
You are responsible for maintaining the security of your own devices, accounts, passwords, and training-platform credentials.
Absolute Endurance is based in the United States.
Our service providers may process or store information in the United States or other countries. Privacy laws in those locations may differ from the laws where you live.
When required, we take reasonable steps to use service providers and contractual protections appropriate to the information being processed.
Depending on where you live and the laws applicable to Absolute Endurance, you may have the right to:
These rights may be subject to exceptions and verification requirements.
You can submit a privacy request through our contact page:
Contact
Please clearly state that your message is a privacy request and describe the request you are making.
We may ask for information reasonably necessary to verify your identity or authority. We will use verification information only to process the request.
We may deny or limit a request where permitted by law, including when:
We cannot verify the requester
The information must be retained for legal purposes
The request conflicts with another person’s rights
A legal exception applies
This section supplements the rest of this Privacy Policy and applies to California residents to the extent required by applicable law.
Categories of Personal Information Collected
We may collect the following categories of personal information.
Identifiers
Examples include:
Collected: Yes
California Customer Records Information
Examples may include:
We do not intentionally collect Social Security numbers, driver’s-license numbers, passport numbers, or similar government identifiers through the Website.
Collected: Yes, in limited form
Protected Classification Characteristics
We do not intentionally collect protected classification information for advertising purposes.
A client may voluntarily disclose age or other information relevant to an event, training plan, or coaching relationship.
Collected: Potentially, when voluntarily provided
Commercial Information
Examples include:
Collected: Yes
Biometric Information
We do not use fingerprints, faceprints, iris scans, voiceprints, or similar biometric templates to identify individuals.
Training or fitness information is not used by us for biometric identification.
Collected for identification purposes: No
Internet or Electronic-Network Activity
Examples include:
Collected: Yes
Geolocation Information
We may collect approximate location derived from an IP address.
We do not intentionally collect precise GPS location through the Website.
Collected: Approximate location only
Sensory Information
We may receive photographs, videos, audio recordings, or similar information if you voluntarily send them to us for coaching, testimonials, support, or other purposes.
Collected: Potentially, when voluntarily provided
Professional or Employment Information
We may receive professional, scheduling, employment, or occupation information when voluntarily provided and relevant to training availability or coaching.
Collected: Potentially, when voluntarily provided
Education Information
We do not intentionally collect nonpublic education records.
Collected: No
Inferences
We or our advertising providers may create limited inferences regarding interests, likely service preferences, or advertising engagement based on Website activity.
Collected: Potentially
Sensitive Personal Information
A coaching client may voluntarily disclose information concerning health, injuries, physical limitations, nutrition, recovery, or athletic performance.
We do not use sensitive personal information to infer characteristics about individuals for targeted advertising.
Collected: Potentially, when voluntarily provided for coaching
Sources of Personal Information
We may obtain personal information:
We may collect, use, or disclose personal information to:
Categories of Recipients
We may disclose information to:
We do not sell personal information for monetary compensation.
The use of certain advertising technologies may be considered sharing, targeted advertising, cross-context behavioral advertising, or a sale under broad definitions contained in California or other state privacy laws.
The categories potentially involved may include:
These categories may be made available to advertising or analytics providers, including Google and Meta.
We do not knowingly sell or share personal information belonging to consumers under 16.
Google Analytics and Consent Mode
Opting out of analytics cookies does not necessarily stop Google Analytics from operating.
When analytics storage is denied through our privacy controls, Google Analytics is configured not to place or read analytics cookies or store persistent analytics identifiers on your device.
Google may still receive limited, cookieless measurement signals through Google Consent Mode.
These signals may be used for:
These limited signals are not intended to identify you directly or support personalized advertising when the applicable advertising consent settings have been denied.
Personal Information Disclosed for Business Purposes
We may disclose the following categories for legitimate business purposes:
Recipients may include service providers, payment processors, training platforms, hosting providers, communications providers, security providers, and professional advisers.
California Privacy Rights
Subject to applicable law and exceptions, California residents may have the right to:
We do not use or disclose sensitive personal information for purposes that would ordinarily require a separate right-to-limit link, unless otherwise disclosed.
Exercising California Privacy Rights
To submit a California privacy request, contact us through:
Contact
Please identify the request as a “California Privacy Request.”
Your request should provide enough information for us to reasonably verify your identity and understand the request.
An authorized agent may submit a request on your behalf.
We may require documentation showing that the agent is authorized to act for you and may also require you to verify your identity directly.
We will respond within the period required by applicable law. When permitted, we may extend the response period and will provide notice of the extension.
Do Not Sell or Share My Personal Information
California residents may opt out of activities considered selling or sharing by using the Do Not Sell or Share My Personal Information link or the privacy controls available on the Website.
An opt-out restricts applicable:
An opt-out does not necessarily stop limited, cookieless analytics or conversion measurement performed through Google Consent Mode.
We also process qualifying Global Privacy Control signals where required by law.
Opt-out selections may be specific to your browser and device.
Nondiscrimination
We will not unlawfully discriminate against you for exercising an applicable privacy right.
This means we will not unlawfully:
We may offer lawful programs, promotions, or differences in service when permitted by applicable law.
The Website and our services are not directed to children under 13.
We do not knowingly collect personal information directly from children under 13 without appropriate parental or guardian involvement.
Some coaching products or services may be appropriate for athletes under 18. In those circumstances, a parent or legal guardian should contact us, complete applicable forms, and participate in purchasing or arranging the service.
We do not knowingly sell or share the personal information of individuals under 16.
If you believe a child has submitted personal information without proper authorization, please contact us so we can review and, when appropriate, delete the information.
You may opt out of promotional emails at any time by:
Opting out of promotional emails does not prevent us from sending transactional, service-related, security, or legal communications.
The Website may contain links to websites or services that we do not own or control.
Examples may include:
Third-party websites have their own privacy policies and terms.
We are not responsible for the privacy, security, content, or information practices of third parties.
We encourage you to review the privacy policy of each third-party service you use.
We may update this Privacy Policy periodically to reflect:
When we update the policy, we will revise the “Last updated” date at the top.
Material changes may also be communicated through a prominent Website notice or another appropriate method.
Changes become effective when the updated Privacy Policy is posted unless another effective date is stated.
Questions, concerns, or privacy requests may be submitted through our contact page:
Contact
Please include “Privacy Request” in your message when contacting us about: